About ChiNdü
One company, working both ends of the same supply chain.
We own both ends. We farm, we train growers, we process near the field and we manufacture in Britain. We do not buy from a trader, which is why the batch record holds.
Mission
To discover, develop and commercialise underused crops as high performing everyday foods and ingredients for the UK market.
Vision
A food system no longer dependent on a handful of crops, but powered by a far more diverse, resilient and nutritious range of plants.
Where we operate
The cycle, in six moves.
Twenty hectares in Abuja, five Bambara varieties. We test yield, technique and nitrogen on our own land before asking anyone else to plant it.
Growers in Apiowye learn intercropping and regenerative practice, then sell us the harvest at planned volumes instead of roadside prices.
Cleaning, sorting and first stage processing happen near the farm, so value and jobs stay in the region.
Every batch travels with its record, traceable back to the field.
ChiNdü handles formulation, manufacturing and the route to retail, food service and ingredient buyers.
Consumer feedback, product scans and lab results feed the next season's variety choice and processing decisions, and the cycle starts again.
The entities
Who does what.
Easy Bite Group
Trades as ChiNdü Superfoods. Formulation, manufacturing, brand and market.
Easy Bite Farms
The supply side. Twenty hectare Bambara pilot, five varieties, intercropping trials.
Easy Shopping Emporium
Runs the operating base in country, including sourcing and mini processing.
United Nations Sustainable Development Goals
The goals this work addresses.
Food security and better nutrition from a wider crop base.
Better everyday food choices, simply made.
Bambara is largely grown by women. We buy from them directly.
Farm value and productive supply chains.
Whole crop use and less waste in processing.
Crop diversity and resilience under harder conditions.